High‑Traffic Mobile Apps: Optimizing WooCommerce REST API for Black Friday Loads
When a mobile app talks to your WooCommerce store, it uses the WordPress REST API behind the scenes. That’s fine for a handful of requests, but when 5 000 users open the app at once, the API can quickly buckle under the strain. Each product call returns everything—images, descriptions, categories, shipping classes—and each request triggers expensive […]
Refactoring Legacy Liquid: Converting “Spaghetti Code” to Shopify 2.0 JSON Templates
Shopify 2.0 JSON templates – Vintage Shopify themes rely on monolithic Liquid templates like product.liquid, collection.liquid or page.liquid. Over years of updates and quick fixes, these files accumulate dozens of hard‑coded sections, nested conditionals and copy‑and‑paste code—what developers often describe as spaghetti code. When merchants ask to add a new banner or reorder the product […]
Google Consent Mode v2: Implementing It on Custom Headless Stores
Modern headless commerce sites have the freedom to design bespoke shopping experiences, but that freedom comes with a challenge: there is no native cookie banner or consent framework. When you decouple the front end from Shopify or WordPress and render pages with frameworks such as Hydrogen, Next.js or Nuxt, you also break the built‑in integrations […]
WordPress as a Mobile App Backend: Optimizing GraphQL for 10 ms Response Times
WordPress mobile backend – Mobile users expect native‑app speed from every digital experience. If your WordPress‑powered app crawls because it relies on the REST API, impatient users will churn. REST endpoints return large payloads, require multiple round‑trips and often repeat the same database queries over and over. The result is a sluggish app and an […]
Stop Editing Live Themes: Build a GitHub Actions CI/CD Pipeline for Shopify
Shopify CI/CD pipeline – Editing a live Shopify theme is like performing heart surgery in the checkout line. One misplaced semicolon or untested CSS tweak can take down your storefront when traffic peaks. On Black Friday 2024, several merchants learned this the hard way: a junior developer pushed a change directly to a published theme […]
Client‑Proofing WordPress: Locking Block Patterns in Full Site Editing (FSE)
Full Site Editing (FSE) gives non‑technical users unprecedented control over WordPress layouts. Unfortunately that power comes with risk: an enthusiastic client can accidentally drag rows into columns, remove essential buttons or change padding that breaks the responsive layout. Agencies spend hours perfecting a design only to see it unravel after a week of client edits. […]
Retail Innovation: Building Custom POS UI Extensions for ‘Endless Aisle’ Shopping
Customers expect to find everything when they walk into a store. Yet most brick‑and‑mortar shops only carry a fraction of their online catalogue, leading to disappointed shoppers and lost sales. Modern retailers are solving this disconnect with endless aisle strategies—giving in‑store shoppers access to the entire product catalogue via an iPad or kiosk so they […]
Migrating from Recharge to Shopify Native Subscriptions: The Zero‑Churn Checklist
Subscriptions are the lifeblood of many e‑commerce brands. A recurring revenue model delivers predictable cash flow and customer loyalty — but the tools you use to manage those subscriptions can make or break your margins. Recharge to Shopify migration has long been the subscription platform for Shopify stores. Yet its steep monthly fees and per‑order […]
WooCommerce Accessibility Lawsuits are Rising in 2025: Is Your Theme WCAG 2.2 Compliant?
WooCommerce accessibility lawsuits isn’t just a nice‑to‑have anymore—it’s become a legal requirement and a business necessity.WooCommerce powers more than five million stores around the globe, and the European Accessibility Act (EAA) became enforceable on 28 June 2025.At the same time, digital accessibility lawsuits are surging. In the first half of 2025 alone, U.S. courts logged […]
Fixed Pricing for EU Expansion: Why Shopify Markets’ Native Conversion Isn’t Enough
Expanding into Europe often starts with Shopify Markets. The tool makes it easy to group countries into “markets” and show prices in the shopper’s local currency. Yet many merchants discover that Shopify Markets native pricing falls short when selling in the European Union. A single exchange‑rate multiplier doesn’t account for country‑specific taxes, import duties or shipping […]
