Fixed Pricing for EU Expansion: Why Shopify Markets’ Native Conversion Isn’t Enough

Expanding into Europe often starts with Shopify Markets. The tool makes it easy to group countries into “markets” and show prices in the shopper’s local currency. Yet many merchants discover that Shopify Markets native pricing falls short when selling in the European Union. A single exchange‑rate multiplier doesn’t account for country‑specific taxes, import duties or shipping […]