Shopify B2B vs DTC: Run Hybrid Stores from a Single Backend

Why B2B and DTC Differ – and Why They Need Different Tools Selling wholesale is very different from selling directly to consumers, and Shopify B2B vs DTC clearly highlights these differences. B2B buyers are often larger organizations with complex procurement processes, while DTC customers typically make faster, impulse-driven purchases. Research shows the B2B market is […]