From Browsing to Buying: How Social Commerce + AI Personalization Are Changing Shopify
Online shopping has always been about convenience – but in 2025 it’s becoming seamless. Consumers now jump straight from scrolling their favourite social feeds to completing a purchase, never visiting a traditional storefront. At the same time, artificial intelligence (AI) is making those shopping experiences feel tailor‑made for each visitor. When these two forces converge, […]