Meta Ads Andromeda Update: What Advertisers Need to Know in 2025
The landscape of digital advertising is changing rapidly, and Meta (formerly Facebook) is at the forefront. In late 2024 and 2025, Meta rolled out a major update to its advertising infrastructure called Andromeda a next‑generation retrieval engine designed to supercharge Advantage+ automation and deliver more personalized, effective ads. This blog examines what Andromeda is, how it […]